Warm-hearted, welcoming and traditional, but never out of touch with the outside world, the people of Hoi An are in overdrive mode trying to catch up to the opportunities their new found fame has recently given them.
A slow stroll through town reveals its gems. Hoi An has to this day well preserved its most sacred treasure, the centuries-old architecture. The town used to harbor foreign traders back in the 17-18th, and once was an important heavily-frequented trading port in Southeast Asia. The foreigners come from all corners of the world, but mostly are Chinese and Japanese nationalities. Some come and go, but many settle in permanently and etch their marks into the history of Hoi An.
Mixing together with Vietnamese design, Chinese and Japanese accents melt and create a picture-perfect Hoi An of the late 19th century, which it has somehow remained mostly intact since. The end product is an oddly strange-yet-familiar sight that exists nowhere else in the world. To this day, few descendants of the foreign traders remain but the architectural setting manages to survive the damage of time.
To reach this quaint town, you can take a cab from Danang airport.