These terms apply to everyone who uses yovada.com. By using the site, you agree to them. If you do not agree, please do not use the site. We have kept them as clear as we can; if anything is unclear, get in touch.

About Yovada

Yovada is an independent research and intelligence platform for the wellness industry. We publish statistics, market reports, guides and comparisons, and we offer research and visibility services to wellness brands.

Not medical advice

Our guides and research are general information about wellness markets, products and experiences. They are not medical, health, nutritional or psychological advice, and they are not a substitute for advice from a qualified professional.

Always speak to a doctor or another qualified health professional before starting a new treatment, supplement, diet, exercise programme or retreat, especially if you are pregnant, have a medical condition or take medication. Never ignore professional advice or delay seeking it because of something you read on Yovada.

Accuracy of our research

We check every figure against its original source before we publish it, show where each figure comes from and date every page. Even so, markets change, sources are revised and mistakes can happen.

Our content is provided “as is”, without any guarantee that it is complete, current or free from errors. Please check important figures against the original sources linked on each page before relying on them for business, investment or personal decisions. If you spot an error, tell us through our contact page and we will review it and record any correction on the page where it occurred.

Our editorial rankings are not for sale. Brands cannot pay to appear in a ranking or to change their position in one.

Some pages may include placements that a brand has paid for. These are always labelled as sponsored and are kept separate from editorial rankings. Some links on the site may be affiliate links, which means we may earn a commission if you buy or book through them, at no extra cost to you. Commission never affects what we recommend or how we rank it.

Using and citing our content

All content on Yovada, including text, data, charts, images and design, belongs to Yovada or the people who licensed it to us, and is protected by copyright.

You are welcome to:

  • quote short extracts and individual statistics in articles, reports, presentations and research, as long as you credit Yovada and link to the page you used;
  • share links to any page on social media, in newsletters or elsewhere.

You may not, without our written permission:

  • copy or republish whole articles, reports or datasets;
  • use our content to build a competing product or service;
  • scrape or bulk-download content from the site using automated tools;
  • present our content as your own or remove credits and source information.

A suitable credit looks like this: Source: Yovada, “Wellness Industry Statistics 2026”, yovada.com.

Acceptable use

When you use Yovada, you agree not to:

  • break any law or regulation;
  • try to gain unauthorised access to the site, its servers or any connected system;
  • interfere with the site’s security or performance, including by introducing malicious code;
  • send us content that is unlawful, misleading, abusive or that infringes someone else’s rights.

Messages you send us

When you send us a message, correction or suggestion, you confirm that the information is accurate and that you are entitled to share it. We may use corrections and suggestions to improve our content without owing you anything for them. How we handle your personal information is explained in our Privacy Policy.

Services for brands

Our research, visibility and intelligence services for brands are provided under a separate proposal or agreement. Prices shown on the site are starting prices; the final price, scope, timeline and payment terms are set out in the proposal you accept. If that agreement conflicts with these terms, the agreement applies.

Yovada links to original sources and other websites so you can check our work. We do not control those sites and are not responsible for their content, availability or privacy practices. A link does not mean we endorse the site or what it offers.

Limitation of liability

To the fullest extent the law allows, Yovada is not liable for any loss or damage arising from your use of the site or from relying on its content, including indirect loss, loss of profit or loss of data.

Nothing in these terms limits liability that cannot be limited by law, such as liability for death or personal injury caused by negligence, or for fraud.

Changes to these terms

We may update these terms from time to time. When we do, we will change the “Last updated” date at the top of this page. If you keep using the site after a change, you accept the updated terms.

Contact

If you have any question about these terms, contact us through our contact page.