About Yovada

Your window into the world of wellness

Yovada independently researches wellness markets, brands, products and experiences, and publishes the results as statistics, market reports and side-by-side comparisons.

Why we exist

Clear, sourced information in a crowded market

The wellness industry is worth trillions, and most of what is written about it is marketing. Rankings are often paid for, statistics are repeated without a source, and it is hard to tell a good retreat or app from a well-funded one.

Yovada exists to fix that. We research wellness markets, brands and experiences ourselves, publish the data with its sources and dates, and explain how every comparison was made, so readers and businesses can make decisions on evidence rather than advertising.

What we publish

Research you can check

Every page shows its sources, its last update and any commercial relationship.

Statistics

Sourced, dated figures on the wellness economy and its markets.

Explore statistics→

Market reports

Category, country and consumer-trend analysis, built from published data.

Browse reports→

Best & comparisons

Editorial guides built from criteria we publish. Rankings are not for sale.

See comparisons→

Guides

Practical, sourced guides to yoga, sleep, wellness travel and more.

Read the guides→

How Yovada works

Every page shows its sources, its last update and any commercial relationship.

Sources

Primary sources are preferred and every statistic links to where it came from.

Verification

Figures are checked against the original publication before they are added.

Comparisons

Each guide publishes its criteria. Sponsored placements sit outside the ranking.

Updates

Pages show a last-updated date and are reviewed on a set schedule.

Corrections

Errors are corrected and logged on the page where they occurred.

Read the full methodology

Editorial independence

Our rankings are not for sale

Brands can work with Yovada, but commercial relationships never decide what we publish or how we rank.

Featured placements are labelled as sponsored and sit outside editorial rankings.
Each comparison publishes the criteria it was built on.
Errors are corrected and logged on the page where they occurred.

The team